Isadora Camargo
Based in São Paulo, Brazil – as a design award winner at the Brazilian Robotics Olympics and throughout a 4-year career focused on digital products, Isadora has developed herself in Webdesign, User Interface (UI) and Branding working alongside digital influencers and politicians.
Bequest | Brand Redesign
Role: Art Director
Client: Iagor Gonçalves
Team: Willian Dutras
The brand redesign process becomes much smoother when you truly understand the company’s values, the problems to be solved, and the company’s vision for the future.
The name of the brand, ‘Bequest,’ means ‘legacy,’ an essential value in the company’s DNA. During the redesign process, we discovered that ‘Bequest’ also incorporates ‘Quest,’ which means ‘a long and arduous search for something,’ further reflecting the values of nonconformity and results-driven focus.
That’s why we used the ‘Q’ as one of the main elements of the brand symbol. The typography was customized to reflect youthfulness, collectiveness, and dynamism.
Nômade Milionário Legacy | Visual Identidy
Role: Art Director
Team: Fosterlands, Tales Ramiro
Client: Thiago Finch
Nômade Milionário Legacy, the largest infoproduct launch in the history of Brazilian digital marketing, generated a staggering revenue of over R$122,000,000.00.
The primary objective of its visual identity is to convey the essence of freedom that comes with being able to travel and work from any corner of the world, as long as there is an internet connection. Additionally, it aims to showcase the concept of wealth itself.
To maintain authenticity, more than 90% of the project’s images were sourced from Thiago’s personal travels, deliberately avoiding generic stock photos and imbuing the project with a genuine feel.
The visual identity of Nômade Milionário Legacy embodies the spirit of boundless exploration, financial prosperity, and a commitment to delivering an exceptional user experience in diverse contexts.
Thiago Finch | Brand Visual Identidy
Role: Graphic Designer
Client: Thiago Finch
The primary goal of this project was to develop a visually striking identity that exudes a sense of boldness, technological advancement, forward-thinking, and undeniable elegance. Equally important was the versatility of the project, it was crucial to ensure that it could be effortlessly replicated across diverse applications, both in print and online.
With a meticulous focus on design, the aim was to craft an identity that captures attention and leaves a lasting impression. It needed to embody a fearless spirit while showcasing a seamless integration of cutting-edge technology and timeless sophistication.
Redesign M60 | Visual Identidy
Role: Graphic Designer
Client: Universidade do Intercâmbio
M60 stands as the most comprehensive educational program on international education within Brazil. As the brand’s positioning underwent a transformation and the product underwent optimization, the need emerged to revamp the visual identity. The objective was to reflect the product’s evolution while preserving the brand’s essential essence and longstanding tradition within the digital market, spanning over 5 years.
Match Perfeito | Landing Page
Role: UI Designer
Client: Matheus Tomoto
Matheus Tomoto, a prominent influencer in the exchange industry, organized a virtual event titled “Perfect Match.” This engaging event was designed to cater to individuals interested in pursuing educational and professional opportunities abroad, providing them with comprehensive insights into the world’s finest exchange programs. Furthermore, it aimed to guide participants in finding the perfect exchange experience tailored to their unique preferences.
The event’s positioning was ingeniously inspired by popular dating apps, employing an analogy that resonates with the audience.
Slide Presentation
Role: Graphic Designer
Client: Thiago Finch
Thiago Finch, an audacious and refined entrepreneur, possesses an unwavering commitment to excellence. As a result, every rare occasion that he addresses the public demands impeccably crafted visual content that mirrors his distinctive persona.
In this project, we diligently adhered to Thiago’s established visual identity while infusing it with enhanced depth and sophistication. Through the artful implementation of textures, metallic text effects, skillful manipulations, and meticulous image treatment, we elevated the visual presentation, amplifying its robustness and allure.
Nômade Milionário Legacy | Landing Page
Role: UI Designer
Team: Rubia Dropa
Client: Thiago Finch
In addition to developing the visual identity for Nômade Milionário Legacy, the creation of the product’s sales pages proved to be a crucial task. Among the diverse set of over 15 pages meticulously designed for the launch, the most significant challenge undoubtedly lay in crafting the persuasive and captivating sales page.
The sales page demanded an air of sophistication, compelling potential customers while showcasing the exceptional audiovisual quality of the accompanying videos and images. To achieve this, a design approach was adopted that harmoniously blended simplicity with boldness, effectively leveraging the power of audiovisual resources.
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